Why do we need image guidelines? Each year thousands of cardiovascular and stroke professionals form impressions about Scientific Sessions which also reflect back upon the American Heart Association. These impressions lead to judgments about the quality and worth of our organization, and determine how well we uphold our image as a premier source of heart science. In an increasingly cluttered communication environment, maintaining a strong, consistent image has numerous benefits for Scientific Sessions:

• Heightened professional awareness Enhanced credibility Greater ability to attract new participants Differentiation from competitors
• Improved fund-raising potential