True, Positive, Committed and Heroic—we show these traits in the important work we do every day at the American Heart Association.
 
While the American Heart Association has many programs and initiatives, we need one strong, unmistakable identity to effectively communicate who we are and what we do.  A strong brand is critical to the AHA’s success because it lets the world know what we’re doing right now to make an impact in the future. Branding is more than just a visual representation of who we are—it also helps us effectively transform attitudes and behaviors.
 
Our new branding guidelines, which reflect years of research, supports our 2020 Impact Goal and Brand Promise.  In addition, our branding: Reinforces our brand awareness and increases consideration through consistent use; heightens public awareness of the AHA and our mission; enhances our credibility; differentiates the AHA from competitors; and improves our fund-raising potential.  As the American Heart Association continues to evolve, so will our brand.

Navigate through the links below to access our full guidelines, logos, templates, and our new image library.