nhancing the American Heart Association’s image is one of the most important things we can do to ensure our future success.  At any given moment, many organizations and messages are competing with us for consumers’ attention.  Our image, or brand, can help consumers quickly cut through this clutter and make a critical choice — to listen to the AHA rather than someone else.

We must have a strong brand to succeed in achieving our mission.  Most recently, we’ve updated our brand to make it more contemporary without changing it so much that we risk losing the equity built up from prior brands.  To learn about other changes, click the links on the left side of this page.